Tone of voice
A consistent voice is key for connecting with our members. It ensures each interaction is impactful and resonates unmistakably as sequel.
Overview
Voice guidelines
Writing mechanics
We hero short form content to enhance retention and engagement. All videos should range between 30 seconds to 5 minutes for maximum impact.
Video length
Use graphical elements sparingly and only when they help tell the story and increase engagement. Excessive graphics can detract from the refined quality we aim to achieve. All graphical elements should be consistent in visual style like the below examples. They should be minimal and convey key points.